At Google 20% of employees' time can be spent on projects other than their main job. Google is one of the most successful companies of all-time. That is obviously one of the keys to their success. Why aren't more companies empowering their employees this way, getting them thinking more creatively? More businesses should put processes in place to allow their people to innovate and push fresh new ideas that will enable the company to reach new markets and work more efficiently. It's a no-brainer. Corporations need to stop being so lazy and bureaucratic, clinging to the old ways of doing business.